Seasonal Food Packaging - Zongzi
(2020)
Season:
Dragon Boat Festival
Product:
Zongzi
Design Problem:
Many people especially busy office workers did not enjoy the festival and having Zongzi anymore.
Target Audience:
Busy office workers
Objectives:
a. To brand the product to commercialize to local customers.
b. To provide sustenance to target audience during the festival.
c. To encourage target audience to enjoy the festival.
Product Positioning:
a. The unique selling proposition (USP) of this product is its packaging.
b. The product will be released to the convenient store and supermarket for the convenience of the target audience.
c. The product should evoke a comfort and nostalgic emotions in the target audience.
Logo Rationale
Single Pack - Milk Carton
Combo Pack - Cottage Box